In his current role as “Director of A&R” (Artist & Repertoire) for Universal Music Canada, Ivan aka “Big Ives” Evidente has been working in the music industry for the past 20 years. As a native of Toronto, Ivan got his start working as a DJ at various clubs around the city. With the goal of expanding his horizons in the industry, he soon started promoting his own parties and events which in turn caught the attention of Universal Music Canada who then hired him as the head of their “National Urban Promotions” department.
It was through these responsibilities that Ivan took it upon himself to educate himself more about the overall business aspect of the music industry hence earning his current role in which he discovers, signs and develops new talent. Ivan has had the opportunity to work on projects for some of the world’s top entertainers in the music industry including Jay-Z, Rihanna, Kanye West, Eminem and 50 Cent to name a few.
He has also had the pleasure of working on the career development stages with some of Canada’s top artists including: Drake, Justin Bieber, The Weeknd and many others. Ivan is also the co-founder of One Up Entertainment, a management company whose roster includes up and coming artist – Jazz Cartier.