Jesse’s zest for life is fueled by his ambition and positive energy. Born into an entrepreneurial family with a successful event management and promotion company – Jones & Jones Productions, Jesse has always been immersed in the hectic culture of music and entertainment which has helped shape his drive and work ethic.
From 2007 to early 2011, Jesse was responsible for national marketing and advertising strategies for Timex Group of Canada Inc.’s licensed fashion watch brands: TX, Marc Ecko, and Nautica. Jesse designed and implemented strategies to expose each brand to a tech-savvy, entertainment-focused, and active demographic. His brand direction included developing and overseeing the award-winning “Be Unlimited” campaign, which featured artists, athletes and global celebrities who share a passion and drive for excellence in their fields.
As founder of TEN81 Lifestyle Inc., Jesse now helps brands and companies manage their public image and create authentic connections with their target audience through creative, lifestyle-based marketing strategies. TEN81 is the culmination of Jesse’s experience in lifestyle marketing, research, brand management, Gen Next engagement and digital strategy. He’s is also an ongoing contributor to the Huffington Post as well as the Globe and Mail’s Report on Business and Leadership Lab Series.
An avid public speaker, his presentations have graced conference stages internationally and have been described by attendees as “infectious”, “inspirational”, “memorable”, “powerful”, “beneficial” and “thought-provoking”. With an extensive background working with a broad range of organizations – McDonald’s, adidas, Much Music, Yale University, Cadillac, Strategy Magazine, and RBC to name a few – Jesse is well equipped to guide today’s forward-thinking companies in building successful relationships in today’s ever-changing landscape.